If you blog on a schedule (i.e., every Tuesday at 11:00a), then you already use this feature. If you blog about one topic on a schedule (Writer’s Workshop), then that qualifies as a series as well. However, the type of series I’m referring to is the kind I shared a couple weeks ago reflecting on my travels. This type of series is more like Netflix. There are at least three posts, and they are serialized to come one right after the other. Once you’re done, you return to your regular posting schedule.
Here are three reasons you may consider this type of blogging style:
#1 Your post is too long. Most blogging “gurus” will suggest you write under 750 words. I agree. Anything longer, and you run the risk of losing your reader. The first blogging series I did was when my father died. I needed to write about my experiences with him; however, it ended up being a three-thousand-word document. I knew that was way too long…no matter how captivating I thought the story was. So, I broke up one essay into five and shared one a day leading up to his funeral. By that Saturday, people were invested in the narrative and genuinely offered me some much-needed support.
#2 You want to delve into a topic. Although I hate the phrase deep dive, deep diving aptly describes my purpose for blogging. If I want to remain surface level about a subject, then I use social media, like Twitter or IG, but when I wanna get deep—I blog. With the travel series, the only way I could fit everything in one post would have been to use bullet points with little explanation. Bullet points work, but the format wouldn’t have served my purpose if I really wanted you to lean into the story and the lessons with me. So, I opted for a series.
#3 You want feedback for a publication. I never write a series for this reason, but it is a thing. When I published the series about my father, another blogger provided some advice. “Flesh out your father’s character, and make him seem more multidimensional,” she said. Later, I had the inclination to publish this story in its entirety as a creative nonfiction work, and in addition to her feedback, a friend of mine also suggested adding some details to my father’s character.
Similarly, you can use the statistics feature that WordPress offers to understand which parts of the series garner the most attention. This may lead you to develop the best parts into a publication.
I know there are more reasons for writing a series that are focused on marketing (e.g., gaining more followers, etc.), but those don’t fit my personality or rationale.
Have you ever written a series? If so, feel free to share how it’s helped you in some way.