siSTARS with Kelley (Part II)

In our last video, Kelley discussed her all encompassing identity, creator. This time, we discuss specifically, her and her sister’s baking business: Two Dough Girls. We also delve into her “why,” her opinion about African Americans owning businesses, and identity.

 

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Monday Notes: 5 Suggestions Before Asking Someone to Follow Your Business on Social Media

A few months ago, a friend asked me to follow her on social media because she’s re-branding and doing new things. Of course, I obliged because she’s my friend, and you know that’s what some friends do in the 21st century…support to increase the person’s social media platform in the beginning stages.

Following her, however, has prompted a few pieces of advice about maintaining a social media presence as a business or nonprofit:

Know your social media handle. As soon as she asked, I clicked on my Twitter icon and proceeded to look for her.

Me: Is it this one? @friend19_74?

Her: Oh, let me see…nope, nope, not that one. Try @friend1974.

Me: Is this you?

Her: Oh, naw, naw. Try @1974friend.

Me: So, this looks like you because your picture is here.

Her: Yes. Yes. That’s the one.

twitter_marchKeep your social media current. Once we found the correct account, I scrolled through, as is customary for me to do with strangers. I want to see what the person has posted recently. I want to get a feel for what they typically share. You know. Do they troll people? Do they engage in Twitter arguments just for the sake of being seen? Do they say mean and inaccurate stuff about celebrities or news? When I scrolled through my friend’s page, her last retweet was from seven months prior. Even at the time of my writing this, her last tweet was two months ago. Why would I follow a business that tweets infrequently?

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my baker cousin’s cupcakes

Make your social media relevant. My friend’s business is very niche. Let’s say for the sake of example that she sells cupcakes. When her IG photos pop up in my feed, there is information about cupcakes in the Bay area. If I don’t live there, or even on the West coast, then seeing cupcake info doesn’t interest me. But maybe if you post about those yummy cupcakes you just made, or link to a vegan cupcake recipe that I just have to try, or post a video of yourself making the cupcakes, then at the least, I’ll want to double-tap, and at the most, I’ll look for the website, friend or not.

Choose one site you really enjoy. Nowadays, people will have you to believe that business owners should be actively engaged on every social media site available. If you’re Nike or something, maybe. But, if you’re a small startup, I don’t think this is true, and I believe it’s caused people to burn both ends of the candle, so to speak. For example, a friend suggested I use Periscope when it first launched. I never did because I knew I didn’t have time to learn the inner workings of yet another site. But also, I was comfortable participating in what I was already doing.

Consider this, if you’re not really a photo/video person, then maybe you shouldn’t have an IG account. If you have more to say than will fit into 280 characters, then forgo Twitter. And if you despise FB so much, then let it go. Your social media presence will thrive when you engage in ways that you value, not because someone told you it’s a business requirement.

Do you all have any other advice for business owners who use social media?

Monday Notes: Writing Endeavors®

Recently, I began an editing service business called Writing Endeavors®. While I’m happy for you to procure my services, what follows isn’t necessarily about the business. It’s more about the process of actualizing dreams.

bradburyPeople ask me all the time how I do fill_in_the_blank. The answer is simple. I just do it. Take this business for example. Over the years, friends have asked me to edit work for them. There have been times when I decline and pass the work on to someone else. Sometimes I’ve edited for free. Other times, I’ve worked more like an independent contractor; we create an agreement and the person pays me.

As recently as February, I edited a first-time book for a friend’s son. Shortly after, a thought occurred. The urge to begin my own editing service business flashed in my mind. I needed to stop passing work to colleagues and friends and do it myself…for a fee.

The next step was to tell Dwight. Announcing my plans to him somehow solidifies things. He’s been with me long enough to know that once I say it, then it’s as good as done.

What happens next is what I’ve learned to be the difference between myself and other people. I typically research how to do things while I’m doing it. For example, I didn’t know if I should create a business first, or trademark a name first? Well, after working with Legal Zoom, I found out that you create the business first. So, I did that. The business was created March 21st.

Afterwards, I trademarked the business’s name. During that process, I learned the difference between the little TM symbol and the R in a circle sign. The first is something you can use, whether you registered the name or not. The latter means registered trademark and allows the owner to sue if someone else tries to use it.

More questions cropped up, as is common with on-the-job training.

Should I create a whole new website just for this business, separate from selling books and blogging? Should I pay for this website, or be comfortable with using an extension, like .wix? How about registering the business with the county? The state? The government? What’s required? When am I supposed to pay taxes on this business? I found all of that out…as…I…went…along.

img_3635In fact, I just started editing a client’s dissertation, while still in process of learning more business-related info.

I don’t want to paint an idyllic image. I’m not dancing through poppy fields while establishing a business. Functioning this way can sometimes be a tad stressful, like when the state notified me that I’d missed a deadline for reporting income, even though there was no income. But here’s the reality. I know that dreams might not materialize, unless I just begin. I know it’s important to just get going and trust that the rest will work itself out. I know this because it always does.

So, I have one question. What are you waiting for?

Monday Notes: 4 Ways to Support Someone

Do you know someone who’s baked pastries, created jewelry, or written a book (wink-wink)? Well, I’m willing to bet that person would love some support. Here are a few ways you can offer assistance.

Money

img_3018Money can help in a few ways. If the person is in the beginning stages of creation, then perhaps you can donate money to his or her cause. Many people have GoFund Me pages or other crowdsourcing Apps just for that reason. It might not seem like a lot, but you never know how much your $5.00 is boosting his or her dreams.

If the person has a product, then they’d probably appreciate it if you’d bought it. That is the ultimate goal, right? Over the past few months, I’ve bought six Indie authors’ books for no other reason than I know what it feels like to self-publish a book and want someone to buy it.

This leads me to the second type of support: Interest

I didn’t just purchase six books, I’ve read four of them and provided Amazon reviews and feedback to each author.

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As bloggers, you can probably relate to this idea the most. Remember how you felt when someone not only clicked on your link, but also read, liked, and commented on your early posts? It’s a small bit of validation that you actually did write words that interested someone.

Writers want readers. Podcasters want listeners. Artists want viewers. You get my point.

Another way to show interest is to literally be interested. Ask the person about what they’re doing. Most people love talking about their latest project if it’s common knowledge. For example, I appreciated it when the few people who knew I was writing, actually asked, “How’s the book coming along?” Conversations centered on the production showed they cared about what I was doing.

img_3033Next is Advertise. Most small business owners do not have a large budget for marketing. That means they have to rely on word of mouth. Contemporary marketing can help because it includes social media. Love it or hate it, it’s an important part of spreading the word about products.

Think about how much you can support others’ business endeavors simply by providing a short shout out on FB, Twitter, or IG? The way I see it, if you can post and share about some celebrity you don’t know, then certainly you can post and share about your cousin who’s trying to make it as an actor!

Okay. What if you don’t have a lot of extra money or you loathe social media? Well, the next thing you can do is Provide a Service. People are surprised to hear that my husband hasn’t read the book. Most of the time it doesn’t bother me though because he’s done other things. He helped me conceptualize the cover; he’s created an Excel sheet and kept up with sales; and he’s created fliers for a few events. In essence, he’s supported me in ways that are aligned with his business major skillset.

My little sister-friend is the one who nominated me for an award, which ultimately provided exposure. Another friend is a media journalist. She used her equipment to create the promotional video. Those of you who’ve read the book know that an online relationship coach, Anita Charlot wrote the afterword. She didn’t have to do that; it was a service she provided to me, which of course simultaneously supported her own business.

And I can’t forget about you guys! I was surprised at how much my own WordPress community read and blogged about The Unhappy Wife. It was five-months of blogging love. You provided a writing service that doubled as unexpected advertising. I’m positive this was one of the reasons I had consistent sales. I can’t thank everyone enough for that.

Those are my four ways: give money; show interest; advertise; and provide a service. What would you add to this list? How do you support your friends and family’s goals?