On Tuesday, September 4, 2018, when everyone else engaged in a social media conversation about Nike, Colin Kaepernick, and the burning of shoes, my husband and I were in Gainesville having a late lunch with our daughter, Kesi and her friend.
Afterwards, we also took her shopping. That’s when a conversation with her friend ensued.
“Do you want to go to Walmart?” friend asked.
Kesi laughed because she already knew the answer.
“I don’t wanna go to Walmart.”
“Well, then you must not wanna save money,” friend replied in a persnickety kind of way.
“It’s bigger than saving money,” I said.
“She won’t go to Chick-fil-A either,” Kesi added.
Friend was completely confused by this point. “What?” “Chick-fil-A has the best chick,” she said. “First, tell me why you won’t go to Walmart.”
I told her it was too long of an explanation because it really is. Twelve years ago, I read a book called The Wal-Mart Effect, watched two documentaries, and held a lengthy conversation with a respected friend, who called the company fascist. I can count on one hand how many times I’ve been inside a Walmart since then, and it’s mostly to accompany others.
Still, I began with my reason. Walmart mistreats their employees by not hiring them as full-time workers, so they don’t have to pay insurance. For example, they might ask an employee to work 35 hours, just shy of a 40-hour work week. Dwight added that they use prison labor to make their products. Kesi chimed in and explained that the reason most stores operate the way they do now (e.g., importing cheap China goods) began with Walmart at the helm.
“Well, maybe when I get older I’ll shop somewhere else, but for now…”
I told her I understood. Many people who are older than her still can’t afford to shop somewhere else because they don’t make enough money, they’re retired, or on a fixed income. It’s just something I do because I can.
That answer was sufficient. Now she had to know why I avoided Chick-fil-A.
“You know those people who believe you can pray the gay away?” I asked.
“Mmmhmmm,” friend, who self-identifies as a lesbian answered.
“I stopped going because the owner uses part of the business’s funds to support those type of organizations. And I don’t think that’s right.”
I was driving so I couldn’t look back, but friend, who up til now had an answer for everything was silent for a second. And then, “Whaaaat? Oh, I’m definitely not going there anymore.”
Then, a few seconds later, “But that food is really good, though.”
We all laughed. But that’s it right? It’s hard to boycott something you like. And those of us who want to be moral people are faced with these decisions more and more because companies are sharing their personal values. Sometimes those ethics aren’t aligned with who we think we are. Or in the case of friend and Chick-fil-A, they are completely counter to your lifestyle.
What do you do? Do you fall back into willful ignorance, knowing the truth, while pretending you’re not part of the problem? Or, do you take your salary elsewhere, hoping that company doesn’t support something you’re against?
In the early 2000s, giving up $.97 items and waffle fries was an easy choice. I haven’t missed either. But what happens when you like the company but they inadvertently become a spokesperson for something you’re against? A couple days after the Kaepernick situation, another shoe story from 2016 re-surfaced. Two years ago, New Balance opposed the Trans-Pacific Partnership, a trade agreement Trump also opposed. Consequently, neo-Nazis and other white supremacists deemed New Balance their official shoe. Yikes! New Balance quickly made a statement that reaffirmed their stance against “bigotry” and “hate,” but I certainly don’t want to be associated with the official Klan shoe! I love my New Balance and it took a while for me to find an affordable, cute workout sneaker with arch support. Furthermore, their shoes are made in the States, a rarity nowadays. For the first time, my decision is cloudy. But I’m leaning towards willful ignorance on this one.
So, tell me. Have you ever boycotted a business? If so, why? If not, why? In the long run, do you think it matters?