Rethinking Cancer Awareness (Originally posted in the South Florida Times

Please check out my article in the South Florida Times. I hope you enjoy it and let me know what you think.

Rethinking Cancer Awareness


12 thoughts on “Rethinking Cancer Awareness (Originally posted in the South Florida Times

  1. I tried to find a link to a really great article I’d read on the very topic last year, but seems to have disappeared off the cyber space time continuum. I’d guess pressure from big pharma and business resulted in the article getting removed as there was protest from breast cancer survivors and fundraisers. I managed to find the same article in a different (and less high profile) publication though:

    Liked by 1 person

      1. Yes, it is an epidemic! Glad you enjoyed the article, I thought it was a good one too. I agree with your earlier comment- just make it awareness raising in general, don’t patent gene sequences or whatever and share findings with other researchers – but unfortunately, where there are $$$ involved, motivations get skewed.

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  2. Great article Kathy! I wrote a lengthy reply and lost the page somehow! In short*, I agree- there is an imbalance in the awareness raising of different cancers. Breast cancer is definitely glamorised – or at least association of connecting breast cancer fundraising with a product is glamorised. Sadly other cancers, as you touched on are not seen as “sexy” enough to get media or consumer packaging time. Rather than ribbons for lung, pancreatic and other cancers, there should be more awareness raised about prevention- awareness of positive behaviours and lifestyles to adopt and awareness of pre-screening that can save lives. I agree, race no doubt plays a part in what is or isn’t given air time. When the media defines breasts as something that makes and defines a woman’s beauty, the powerful imagery of their loss or destruction is a bandwagon that so many corporations want to jump on.

    I actually avoid all that pink nonsense. While I’m ranting- why is it pink? ugh so annoying!

    p.s. great points made by Kogothatjo too!

    *yet this reply didn’t end up being short haha.

    Liked by 1 person

    1. I guess that’s what I don’t understand. Why can’t there just be CANCER AWARENESS and then we raise money the same way, through walks and other fundraisers. Why just breast cancer and then they keep all the funding plus get more research? Seems illogical if we really care about cancer, in general. And yes, I don’t know if it’s the pink or the pink everything that wears me down.

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  3. Wow, that’s a great article. I think breast cancer is the “prom queen” of cancers and steals the attention away from other lesser known but just as serious malignancies. Ive seen and learnt about a lot of cancers through my years in med schools and often many of them have the same “check early” quality that breast cancer has but they aren’t as heavily promoted. There definitely needs to be a movement towards appreciating more cancers.

    We also can’t expect businesses to take the lead in this regard. At the end of the day, businesses are businesses and they want money. Donating to cancer research and hanging pink bows is a great thing but it’s also a shrewd business strategy. It generates great PR and makes people want to be associated with your brand. So they’re obviously going to pick the cancers that get the most attention. The shift towards more cancer awareness needs to come from doctors and the health department of governments. They need to put these posters up, make the TV ads and make sure patient education improves.

    Once again, thanks for an engaging post.

    Liked by 2 people

    1. Absolutely! The “prom queen of cancers” is a great way to put this. I don’t understand why doctors and health departments don’t do a more thorough job. Great point. Think I’ll look into that, right after I figure out why so many people are diagnosed with breast cancer in the first place. Thanks for the read KG! And thanks for the comment.

      Liked by 1 person

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